Just Wrought

Recovering playwright, once won a STRANGER Genius Award for theater. Now writing a bloated novel about… G-d help me! Theatre.

Tag: Matthew Smucker

  • Let’s Put a Bullet in the Ugliest Rumor

    Let’s Put a Bullet in the Ugliest Rumor

    Much as I may seem to like banging on Seattle’s Big Houses here at Just Wrought, I am compelled to make clear from the outset of this essay that they are not the perpetrators but rather the victims of the ugliest rumor currently hovering like a toxic miasma over the Seattle theatre scene.  To understand this you need to understand that beyond the Big Houses, and the dwindling mid-sized houses, and even the small alternative theatres, there exists a whole other tier of arts professionals that exercise a huge influence on the operations of these producing entities, while putting little if any actual creative “skin in the game.”  I am talking about the “booster class” of arts organizations– entities like Theatre Puget Sound, ArtsFund, PONCHO, and the boards of directors at every mid to large theatre in this town.

    These institutions tend to be led by well-meaning, “right-thinking” liberal-minded members of the upper upper middle class (formerly the “Upper Class” before the rich began to resent being called “rich”).  The boosters usually come from a corporate background and tend to have adopted standard corporate best practices as articles of faith.  (Full disclosure: I work at a large bio-tech company for my day job.  So I am both tainted by the American corporate ethos as well as intimately familiar with it.)  The Booster Class sees themselves as the noble guardians and advisors of the Artist Class.  They believe they understand quite a bit better than their artistic little brethren how the big bad real world works; and they are convinced that the best way to ensure the survival of the art form they are boosting—in this case theatre—is to apply the rules and philosophies of business to their operation.  Thus, we get general, inoffensive/ineffective, broad spectrum marketing campaigns like ArtsCrush, or the cold-blooded shuttering of the Empty Space because its board of directors decided it was not performing to the standards of a viable Silicon Valley startup.

    That sad story brings us to the ugliest rumor: that many of the leaders at or near the top of these booster organizations believe that Seattle just isn’t big enough, rich enough, or cultured enough to sustain three major League of Resident Theatres (LORT) venues like A Contemporary Theatre, Intiman Theatre and The Seattle Repertory Theatre.  One of these will have to go, goes the thinking, preferably in the next few years.  Whether this happens via out right murder, like the aforementioned Empty Space, or merger, like the recent marriage of Seattle Shakespeare Company to The Wooden O, remains to be determined; but either way, murder or merger, what seems to the corporate-minded like a necessary act of cultural husbandry will in fact be an irrevocable disaster for the cultural ecology of Seattle.  We have to make sure it never happens.

    I understand that to corporate eyes, the Seattle theatre is overdue for a down-sizing.  No other town of our population size has asmany large regional theatres.  In corpo-speak there are all kinds of economies of scale to be leveraged and redundancies to be eliminated by closing one of the Big Three or merging it with another.  What this analysis overlooks is that theatres are less like widget-manufacturers and more like ecosystems.  Diversity matters.  For Seattle to make a run at world class status as a theatre town, it needs all of its Big Houses, plus a lot more middle-sized spaces, and it needs all of them to be as different from each other as possible.

    Of course, sadly the Big Three have done everything possible over the last fifteen years to make themselves less distinguishable from each other as an Applebee’s® is from a Red Robin® is from a T.G.I. Friday’s®.  They hire the same actors, designers and directors.  They fight for the same plays, semi-fresh from New York.  When called on their lack of local freshness, they hold up for cover the same one or two nice playwrights, local or not, call them “local” and call it good, while hoping that the call for “local” goes the way of the Empty Space.  (It won’t.)

    Instead, they should privately strive and publicly argue for what sets them apart from their competitors.  (Yes, Big Three, I said “competitors.”  The concept might make you squeamish, but your Booster bosses don’t share your scruples, and your audience actually enjoys an honest rivalry.)  The Bigs should also locally source as many of the stories they stage as possible.  (Just ask Tom Douglas: great local restaurants start with great local ingredients.)  Finally they should develop an aesthetic and stick with it, building their artistic corps around this defining core. 

    That’s right, B3: pull the artists you like working with in house.  As celebrated local scenic designer Matthew Smucker once plaintively exclaimed in the comments section of this blog:  “Freelance is killing us all, so give us all a home.”  Oh, and while I’m ranting: stop choosing safe plays.  Theatres are built to contain danger so that audiences can experience it without actually being damaged.  When you consistently choose safe plays, or direct dangerous plays safely, you smother the internal fires of our art form.  Instead of strategizing to survive, strive to make a difference.

    The differences matter; and as happy irony would have it, they better ensure your survival.  When theatres are truly diverse, audiences will care about diversity.  Then they will make ticket purchases based on it.  People will go to all three venues to marvel at the differences, like enjoying varied species at the zoo.  As it is now, they aren’t convinced they are missing anything if they fail to catch Intiman’s latest because they are fairly certain that eventually they will see something similar at ACT. 

    Now, in all fairness, I could be wrong.  The rumor could be baseless.  When I recently checked my sources,  a certain much more knowledgeable colleague of mine said:  “The movement toward ‘consolidation’ of big houses, which was at one time aimed at ACT and Intiman, and then at the Rep and Intiman, is now largely over.”  What’s more, apparently there is a counter rumor circulating that the booster organizations which were originally pushing for these mergers (ArtsFund and PONCHO, to varying degrees) are now in worse shape than the theatres themselves.  There might even be a movement afoot to merge them.  Hah!  True or not, you cannot help relishing the poetic justice.

    Still, we have to stay vigilant.  Seattle cannot lose even one of these Big Houses, and the boosters who seek to “right-size” Seattle theatre need to be convinced that our theatre scene is fatter than an average city’s because Seattle is destined for greatness.  Let’s put a bullet in this rumor once and for all.  Let every leader at every booster organization even remotely associated with the survival of the Intiman, ACT and the Rep publically avow the following:

    I understand that for Seattle to rise to its rightful place as a world class theatre town it cannot afford to lose any of its three LORT theatres.  I will do everything in my power to ensure the survival of the Intiman Theatre, A Contemporary Theatre and the Seattle Repertory Theatre in perpetuity, and I will reject any attempt to destroy or dilute their potential diversity whether by murder or merger.

    Further, I will demand that these institutions maximize the differences among themselves, so that a truly vibrant and viable theatrical ecology can thrive here, such that the loss of any one of these theatres will be utterly irrevocable, and thus unthinkable.

    Now, this is not too much to ask, is it?

    Step forward, Boosters!  And take the pledge!

  • Smucker, Smoot and Lilienthal on Early Collaboration, Prosceniums and Dream Spaces

    Smucker, Smoot and Lilienthal on Early Collaboration, Prosceniums and Dream Spaces

    The fifth in a series of essays entitled:
    Towards a World Class Theatre

    My original plan was to dedicate two essays in this ongoing series, Towards a World Class Theatre, to the crucial role that design plays– or should play– in the development of new work for the stage.  The thesis of the first was to be pretty safe and straightforward: designers and playwrights should begin collaborating as early in the process as possible, something which is, if not actively discouraged by the monolithic regional theatre/MFA mediocracy, well then certainly almost universally ignored.  I pre-ranted a bit about this in “Theatre Takes Place: Why Locally Grown Plays Matter”:

    This sort of intimate relationship between playwright and set-wright is generally frowned upon in today’s play development superstructure.  The alternative model forcefully defended at your favorite regional theater goes something like this: you go to your MFA program, I go to mine.  If, based on the recommendation of the well-known playwright who runs my MFA program, said regional theater decides to develop my play, said theater will assign me the MFA grad designer recommended to them by the  top-tier MFA design school, most assuredly not the same school as the playwriting program.  It is all very polite and respectable, like an arranged marriage without the hot stranger sex.  In the very respectable League of Regional Theatres (LORT), playwrights have no business consorting with designers, let alone taunting them into being brilliant.

    The second essay, which I hoped to call “Good Friend for Jesus Sake Forbeare and Never Build another Proscenium Stage” would proffer an equally straightforward, though perhaps more superficially controversial argument: prosceniums suck.  “How sad it is,” I would have said, “That this vestige of a relatively narrow historical window still needlessly constrains the presentation of plays, imposing a fatuous ‘fourth wall’ where none had previously existed.”  One excellent actor, provoked by just this provisional title, wrote me privately to lodge his indignant pre-protest: “Particularly interested in some of these future essays.  Personally I like proscenium stages– very much.”  This simple statement hints at the multifarious underlying pathologies of modern American theatre that the proscenium either perpetrates or participates in.  My imaginary reply to my eminent colleague would be:

    1. Of course you like prosceniums.  You were trained to perform on them because prosceniums so egregiously outnumber any other stage plan, especially in League of Resident Theatres (LORT) houses across the country, but even more especially on Broadway.  Acting conservatories and the cannon itself are unnaturally and unhealthily skewed toward enabling this awkward and fundamentally disabling 19th century model.
    2. Of course you like prosceniums.  They allow you a distance from your audience which is most comfortable for you, given your training and preference for self-centric acting techniques.
    3. Who cares if you like prosceniums?  Can we please move away from doing theatre that we as artists prefer at the expense of what the audience needs?  I know you like chewing through Mamet dialogue and Shakespeare soliloquies, but can’t even you see that audiences have had it with our self-indulgence?  Rather than watching you feel it, they want to feel it themselves.  What a concept! 

    In this now never-to-be-written essay, my basic point would have been, let movies languish, locked in flat proscenium shadow boxes, conning their market targets with ersatz “3D”, while we blow audiences away actually dancing through all four dimensions.

    However, as I began reaching out for quotes to sprinkle into these two essays I made some rather startling discoveries.  First, designers actually know a lot more about design than I do, and what’s more they can talk about it a lot more eloquently.  (Writers hate it when putative non-writers out-write them.)  Another uncomfortable realization was that certain collaborators of mine, whom I assumed aligned perfectly with my views on the subject, actually diametrically disagree.  (See below Gary Smoot’s cogent defense of the proscenium.)  In the end I thought it wiser to let them speak for themselves.

    So without further invective ado, here they are, answering the same questions I asked each of them, along with some interspersed introduction to their work.

    MULLIN: How crucial do YOU feel an early, robust relationship be-tween playwright and designer(s) to be? I.e. am I full of shit and if so, why?

    MATTHEW SMUCKER: An early relationship seems like a swell idea. But in my experience, it isn’t the typical model of how plays get made. My primary interaction is usually with the director, who serves as a conduit of playwright’s vision but often also as a buffer. They are the chief interpreter, whether they fancy themselves auteur or consensus builder or cat herder or usually somewhere in-between. The times when I truly have felt the “early, robust relationship” with a playwright, it has been with a playwright directing the play they have written/are writing. And this has been great—I see my responses to early drafts (or to source material, if it is an adaptation) mutate and become fully integrated into the final creation. The play on stage is better because the collaboration is deeper. If the hypothetical playwright and director are separate individuals, it seems like the real robust relationship that should be proposed is not just playwright/designer, but rather playwright/company. In this case “company” constitutes all of the interpretive artists—director, actors, designers. The playwright isn’t just writing for an abstract actor/director/designer, but with them.

    The one playwright’s work I always see early is my wife’s. And if you asked her, she would certainly second your opinion that a robust playwright/designer relationship is a fruitful thing. (And that isn’t meant just as a childbearing pun.) One big reason for that is that designers are by nature kick-ass dramaturges. We (and in my “we” I include all set, lighting, costume, sound, and projection designers, plus the occasional puppeteer) are already keyed into how a play flows and its emotional beats. We pick apart character arcs and create imagined back-stories. We do deep research into period and culture and geography. We think big picture. We ask hard questions. We distill research data to its essence. Our job is to understand the bones of a script and bring it to life visually. So of COURSE we are good dramaturges—and for that matter we are dramaturges who actually have to make something real happen on stage, perhaps making us better at dramaturgy than “real” dramaturges.

    GARY SMOOT:  I’m not sure if I would use the word crucial. I think it really depends on the team. A lot of times the playwright is dead, so you can’t really have a relationship with them.  Then it becomes the director or artistic director subbing in for the playwright.  That’s probably why people like Shakespeare, because they don’t have to fuck around with the dumb playwright.  It so depends on who the two people are.  And it depends on the rules that are set up for that relationship. With some writers too much involvement can water things down, turn everything beige; and, new work excluded, a lot of the time writers aren’t available. Part of good design is solving problems and sometimes it involves more creativity than others. A good designer should be able to take everything from the page, and from his or her own research.  Too much planning can sometimes kill a project. There is a lot to be said for the connections we form from external forces. I think the entire process can grow from resolving problems along the way.  The trick is that I don’t want to be a writer ( who would?… oh … sorry…) and I don’t want the writer (or director for that matter, but that’s a whole new conversation) to design.

    You and I have that fun relationship sometimes where you’ll push me, give me something that you know can’t be done and then see what kind of interesting solution I come up with to the problem: we work on problems that create other problems or new directions to go in; but most people just want to know that it can be done.

    ETTA LILIENTHAL: I spent a summer working at the O’Neill Playwriting Conference where the original idea was for designers to interact with playwrights early in their writing process.  It was a transformative experience for both parties!  In many cases the playwright thought they were communicating one thing regarding the space of the environment, and the designers read something totally different.  I also recently had the pleasure of being instrumental in the process of creating a new play based on transcribed interviews.  The influence of the designers toward the body of the writing was palpable in the final script.  I felt hugely rewarded by the process and the design work that resulted. 

    Matthew Smucker’s designs are enjoyed throughout Seattle, in all three of the Big Houses, plus that bigger than big ‘un, The 5th Avenue, where he recently designed the set for Candide).  However, his work is not limited to those venerable institutions.  New Century Theatre’s production of Orange Flower Water and Book-It Rep’s Night Flight benefited from his designs.  I particularly enjoyed his design for ACT’s production of Sarah Ruhl’s Eurydice, even though I do not care for the play itself, a prime example of American theatre’s current scourge: plays for, by and about Upper Westsiders.  Smucker’s diving board, however, so grittily realistic, soared to the mythological  as it simultaneously evoked aspiration and menace.  It almost single-handedly salvaged the evening for me.  Such is the power of powerful design. For his consistently outstanding work, Smucker has won a Seattle Times Footlight Award and has been named one of “Seattle’s Best” by The Seattle Weekly

    MULLIN: How do you feel about the proscenium stage?  Do you enjoy designing for it? Why? If not, why not? Are there other plans you enjoy more?

    SMUCKER: First off, let me say that I do very much enjoy designing for a proscenium. It’s great for big epic stage pictures, deep pictorial space and your classic bits theatrical trickery. That said, I would be very disappointed if that was the only type of venue I got to work in. (Fortunately, it’s not.) If I had to pick my favorite venue configuration, I’d have to say I’m kinda a sucker for theatre in the round. The Seattle venue where I think I’ve had my greatest personal artistic success is ACT’s arena space.  I love the intimacy.  I love the paradox of “real” sculptural staging in the patently “unreal” environment of visible viewers. (Of course this unreality is a part of all theatre by definition… suspension of disbelief blah blah, but arena staging tackles this tension head-on by being more real and more fake simultaneously.) I love that any play conceived by a playwright for a proscenium instantly becomes similar to staging a new play because precedents are thrown out the window. One has to re-conceptualize all the rote proscenium-based stage directions (as it seems like 95% of scripts get wrought with the proscenium in mind) and re-invent them for a very different way of making stage pictures.

    The proscenium is the classic form of 18th and 19th century theatre. The specific relationship between audience and performer in a proscenium has long since been co-opted and improved on by cinema, by television, by videogame. You look through the magic rectangle and see a simulated reality on the other side. One is distanced and divided from that performance by the proscenium’s formality.

    There can be a real sameness to proscenium houses, and therefore a default type of problem solving. This leads to a sameness in the designer’s responses to it, as well as the director’s and actor’s choices in it. This sameness works in the favor of the big ol’ national tour and the special event that doesn’t rely on a response to location, but it eliminates the quirkiness of unique local environments. The quirkier the theatre-space, the more responsive the design needs to be, and the more innovative and “local” the results will become.

    SMOOT:  I prefer the proscenium. It is really an iconic model.  It sets up the “I’m about to see a play” feeling in an audience member. I also feel that sometimes in theater people are always looking for novelty. And that alone doesn’t make a play better. I think sometimes being clever can steal the focus.  If some things stay traditional, it is easier to pick moments to really make a production sing.  It is easier to break the rules if they are known to most of the audience.  It is also a little more controlled. That is really my own preference. I have seen great and terrible shows in all forms of staging.

    LILIENTHAL: The proscenium stage is a double edged sword.  It is one of the most classically formal theatrical spaces, and is both limiting and freeing in its organization.  I tend not to prefer designing on this type of stage as I am more interested as a designer in including the audience in the environment I am creating rather than creating a window for them to view something in.  However it is very easy to create illusion in this kind of space.  My preference is a open black box theater with movable seating.  This kind of arrangement allows me to create multiple relationships with the space to the audience members and allows for a completely inclusive environment.  It is also the least theatrical arrangement of space which I find is helpful in allowing people to relax their predisposed inhibitions and expectations to the theater experience.

    I was first introduced to Etta Lilienthal’s work when she agreed to join an already underway production team for the world premiere of The Ten Thousand Things at Washington Ensemble Theatre.  It turned out that her style, both personally and artistically, was so categorically different from mine that she was able to create a world—more accurately, a “multi-verse”— for the play that went light-years beyond anything I could possibly envision.  For me this is the crucial essence of playwright/designer collaboration.  Good designers are inspired by playwrights.  Great designers turn that equation around, and inspire good plays toward greatness.

    Elise Hunt as Yew in Washington Ensemble Theatre's world premiere of THE TEN THOUSAND THINGS, set design by Etta Lilienthal, photo by Jessica Trundy.

    What I loved best about Etta’s set was its permeability into the audience’s world, not just in the obvious example, pictured above, wherein Yew (as played by Elise Hunt) draws a circle of enchantment in the actual peat, (the reach aroma of which pervaded the entire theatre) but also more nuanced effects, like the changing natural light in the back window, which opened out onto the sky above the alley behind the Little Theatre, creating a subtle effect during the beginning of the show as the midsummer twilight faded, but also another mind-blowing surprise at the end, when Yew finally finds what she’s looking for.

    For more on Etta’s work and bio, you can check out her site here.

    MULLIN: If someone told you big money was being raised for a medium sized space in Seattle, what would you suggest we build and why?

    SMUCKER: Build a large scale flexible blackbox space with easily reconfigurable seating. Remake a found space that oozes character, keeping that character intact. Don’t flatten out the quirkiness when turning it into a performance venue. Give it a fully trapped floor with deep traproom. Give it a decent flyspace and hanging points above the lighting grid. Make the relationship between audience and performer a required choice, not a default.

    SMOOT:  I think flexibility is a good thing and serves the most interests. Simple things like: no columns in the middle of the stage, cross around opportunities, high ceilings for at least two levels and lighting, bathrooms that aren’t onstage.  Good acoustics, big enough doors to actually load a set in… That sort of thing. Also the size is important. I know  budgets need to be met, but a crowded house is always better than a vast empty one.  Location is really important.  It’s nice to have a theatre where there’s a pedestrian environment already.  It might be cool to have it in an airplane hanger somewhere, but it’s nice to have it where there’s a restaurant, all those things that aren’t necessary but do make it easier for people to get there and want to be.

    LILIENTHAL: Going further with my response above, my suggestion for a new space would be a multi-space black box theater, similar to the REDCAT Theater that was recently built in LA for CalArts theatre students to design in the city proper.  I believe this kind of architecture and the creative use of space it elicits is the new future of theater.  For a design team and a director to be able to choose where and how the audience is viewing the work is the last layer of the theatrical experience that is hardly ever utilized.  Therefore movable seating, a flexible lighting grid & high ceiling, a trapped floor, and a balcony surround are the elements key in the new theater space I would design for Seattle.

    Gary Smoot and I began our designer/playwright relationship after having been friends already for at least half a decade.  I consider it a horror of history that I cannot show you the design idea that I think most epitomizes his work.  It was for my play An American book of the dead – The Game Show.  We needed three isoimagelation booths for the afterlife contestants.  I wanted something straightforward and on the nose, similar to the glass boxes  they used in the 1950’s t.v. gameshow Twenty-One.  Naturally, Gary zagged off my zig.  After storming through a lot of tentative ideas, including bubble packs for life-sized action heroes, file cabinets and morgue drawers, he finally landed on simple genius; and of course had the skill and the luck to bring it together:  three identical, perfectly white refrigerators, with plastic magnet letters to spell out each enclosed contestant’s name. When the intense gelled Fresnels were focused on them, the white surface utterly transformed into whatever deeply saturated color the lighting designer chose to call up.  The actor “contestants” blithely climbed in and out, emerging unexpectedly from one after entering another, like so many peas in a karmic shell game.  For the audience the layers of meaning dawned almost imperceptibly but no less forcefully for that: the three fridges were  consumption, comfort, death and banality all rolled together in a uniquely American triptych icon;  but even as they were evoking these ideas, it was also bluntly obvious that they were nothing more nor less than refrigerators, or isolation booths, or maybe some vast gentle joke played on everyone from patron to playwright.  When Gary’s designing, the sense of play never leaves the play, even if the play involves death at its very core. 

    Apparently all design photos from the world premiere of An American Book of the Dead – The Game Show are lost, proving that even the most brilliant designer can prove himself a piss-poor archivist.  Since I cannot give you those fridges, I will give you something completely Smootly different.  Not a design by Gary, but a fever dream.  During the ramp up to the premiere of The Sequence at the Theatre @ Boston Court, Gary would send me these collages like scraps tossed to starving dog, teasers to give me some idea of how he was lining up to attack.  Call it an extended enlightened short hand he developed for allaying my anxieties.  By showing me images like this, he not so much indicated what the set will look like— Gary’s sets do not customarily look like anything so much as they behave—but rather what it would feel like to watch the show.

    Dream sketch for the world premiere THE SEQUENCE by Gary Smoot

    I came to playwriting as an actor, and so sometimes I too easily shrug off the actor’s gift.  Partly that is due to a deep-rooted belief that we show people praise ourselves at our peril, but I know I should try to be more respectful.  Only actors outrank playwrights in the seniority of the theatrical tradition.  Directors did not come into existence until the 19th Century.  Artistic directors not until the 20th.  When it comes to designers, however, I doubt I will ever overcome my awe for the artists who can translate from their vision what I literally cannot even begin to imagine.  People often ask me, “What did you picture in your head when you wrote this scene?” thus forcing me again and again to sheepishly admit, “I don’t picture anything.  I just hear it.  I leave the picturing to my betters.”  I am blessed– we are all blessed– to have these three working in our world and doing the heavy lifting of our dreaming.

    Previously: “The Solo Show: A Risk Averse Artistic Administrator’s Best Friend”
    Next up: “Don’t Let the Big Houses Fool Ya: It Ain’t about the Money”
  • “World Class” = Fighting Words

    “World Class” = Fighting Words

    The third in a series of essays entitled:
    Towards a World Class Theatre

    When I started mouthing off in a more public and formalized way about the state of theatre in Seattle, I expected some blow back.  This is the Northwest after all.  The very same person who in real life might cross the street in order to avoid saying hello is happy to anonymously savage you in your blog’s comment section.*  What I did not anticipate was that the most controversial thing I could propose would be that theatre professionals should work together over the next five years towards making Seattle theatre world class.  This, apparently, was apostasy that certain Seattleites simply could not abide.  The objections sorted out into three essential themes:

    “What are you talking about?  We’re already world class dammit!”

    Why do people not think it’s a “world class” theatre community now?  If you talk to someone who moves here from… the midwest or the south, they are enthusiastic about the Seattle theater scene.
    Heidi Heimarck, responding to the 2009 Rain City Projects Survey

    We all may look back ten years from now and recognize that Seattle is today a thriving community.  There are issues, yes, but there’s some great stuff going on if you look at it right.
    Jerry Manning, RCP Survey

    Seattle is just about a world class theater community, it just is not aware of it, and seems to refuse acknowledging it.
    Jose Amador, RCP Survey

    “Five years?!?  Are you crazy!?!”

    5 years is a short span of time, given the effect the economy is going to have on the arts over that period.
    Anonymous, RCP Survey

    I think Seattle has lots of potential, but I’m not sure it could get there in five years. But lots and lots of potential.
    Rachel Hynes, RCP Survey

    I have packets of Kool-Aid if you’d like some.
    Andy Jensen, RCP Survey

    “Define your terms or prepare to die!”

    I’m not sure what it would mean to be a “world class” theatre community.
    Mike Daisey,  RCP Survey

    Define “world class.” If world class means NY or London, why would we go out of our way to suck that hard? “World class” doesn’t mean anything, it’s not a tangible objective. It’s a marketing term, a feeling, some kind of psychological compensation. A goal is a $10MM theatre industry by 2020. A goal is 20 Seattle-based playwrights making $100K annually by 2020. A goal is every Seattle theatre at 90% capacity by 2020. Whatever the goal, it has to be tangible – something that can be measured in precise terms.

    Louis Broome, RCP Survey

    Does it mean Seattle theatre is regularly discussed in world newspapers? …Other countries regularly import Seattle productions to run in their local theatres? Plays written by Seattle natives are produced in other countries?  Seattle theatre gets lots of mentions in The Drama Review? …  What goals do you propose that when met signify arrival? How is Seattle tracking today against those goals?
    Jeffery Reid, commenting on my kick-off essay “Towards a World Class Theatre

    I hate the need to be world classy unless someone can define it for me.
    Matthew Smucker, 2009 RCP Survey

    To have a world class theatre town, you must first define what that means.  You define the goal.  I believe that we discussed the importance of having a goal and you coyly responded several times that that was not necessary.

    Margaret Mullin, my sister, in an email I asked permission to quote.

    My sister is right.  I did respond that it was not necessary to define my terms, but there is nothing coy about it.  We not only do not need to lock down what “world class” means, it would be unwise for any single one of us to try to do so.  Louis Broome hit it on the nose:  “‘World class’ doesn’t mean anything …. It’s a marketing term, a feeling…”  Such was always my intention.  All the extremely smart Seattleites, Louis and my sister included, who demand something perfectly specific and quantifiable are, to my mind, like a group of outraged soda lovers storming Coca-Cola headquarters demanding: “What do you mean, ‘Coke is it?’  What the hell does ‘it’ mean?  You say you’d ‘like to buy the world a coke’?  You can’t be serious?  Do you know how much that would cost?”

    Having worked at the lowest levels in corporate America for nearly two decades to support myself and my family, I am exhaustively acquainted with the standard management mantras: 

    You cannot change what you do not measure.

    If you’re not measuring, it doesn’t count.

    But as someone who has heard these litanies chanted, at putatively great Seattle companies where I have worked from MidCom to WaMu— companies that dominated their industries and then ultimately failed— I know how deeply data-bedazzled senior management can fixate on charts and dashboards that actual workers have no realistic way of affecting for good or ill.  Such high-minded, good intentioned strategizing has become the roadmap for enfeebling an entire nation.  As my good friend and great editor, Charlie Loyd points out: “WaMu failed precisely because it had goals so clear and measurable that they took over from sanity.”

    So what I am proposing is a little different.  I am asking all of my colleagues to decide for themselves what would make Seattle a world class theatre town, and then work on those goals on which they believe they can individually move the needle.  We can employ the “wisdom of crowds” to get this done.  Surely a gifted scenic designer like Matthew Smucker has different ideas about how to elevate the game to “world class” than a gifted managing director like John Bradshaw, and both of them would differ from a poor playwright’s approach.  With us all working diligently, though, in our separate tracks, overlapping when possible and appropriate, we could certainly reach our collaborative goal of world class theatre; and once there, not need to debate the point, because, like Supreme Court Justice Potter Stewart espousing his timeless definition of pornography, we will “know it when [we] see it.”

    We are theatre professionals— I usually prefer “show people”, but for the sake of this argument, make no mistake, we are professionals, whether or not we pay dues to an out-of-touch union.  We ply the art of theatre—the art of “say-so”.  I say it, and thus it is so. 

    I am the King of England come to Agincourt.

    This wooden O holds the vasty fields of France.

    Seattle will be a world class theatre town in five years.

    I understand not everyone is sympathetic to this particular brand of rhetoric-as-reality.  Louis Broome again: “As mission statements go, ‘Seattle as a world class theatre town,’ stirs me not at all. ‘Seattle is the epicenter of a theatre revolution,’ is a good start.”  But I have misgivings about bandying a word as inescapably violent as “revolution.”  It implies a zero-sum game— some winning while others lose.  The game I suggest, if played well and with underlying generosity, need not have any losers at all.  Revolutions come and go and tend to be suggested by folks who do little if any of the actual fighting.  This city craves something more sustainable.  (And if Chairman Mao taught the world anything, it is that nothing is more hateful than a sustained revolution.)

    Then there are those who see the effort as beneath us, like my colleague, former Seattle Weekly drama critic John Longenbaugh, responding to my essay “1448 Afterwords and Forwards”: “I really wonder if the whole question is frankly provincial. I really don’t think that London, Chicago or New York artists, critics or audiences worry if they’re still doing ‘world class theatre.’ So why should we?”

    Ah.  I think I see.  Nothing is more provincial than aspiring to be more than provincial.  What wonderful latte logic: frothy, appealingly bitter, and artfully laced with a barely noticeable hint of syrupy self-loathing masked as indifference.  But the strong and black cup-o’-joe fact is that you can safely bet your sweet ass Chicago cares.  A lot.  As do New York and London.  As a former reviewer, John might take particular notice of the title The Chicago Tribune’s drama critic Chris Jones came up with for his blog, Theater Loop: News from America’s Hottest Theater City.  How is that for self-aggrandizement?  And from a critic no less!  Boosterism like this is a flogging offence among Seattle’s professional theatre goers, as S.P. Miskowski, who recently moved to Los Angeles, points out in her response to Longenbaugh’s comments.

    The work I’ve seen in Seattle is, as John said, on a par with New York and London. What is not world class is the way theater is perceived in Seattle. When people decide where the limited amount of money will go, they fail to consider that theater is making the city more livable, more exciting, and more interesting. They fail to give theater its due. So do (some of)  the critics. My view is that theater artists accept lousy critiques from unqualified reviewers on a regular basis out of fear that if they don’t make nice they will be squashed. …And there’s the smug assumption that positive reviews are what we want when we say we want better reviewing. It isn’t. We want people who can read and write and evaluate. We want people who stay for the entire show. We want people who write about the show and not themselves. Most of all, I hereby call for a change in attitude among editors and critics–to take theater seriously as an art form. I dare you to take it seriously…. Take as a given that Seattle IS a world class theater city, and keep that in mind when you plant your butt in a free seat and start taking notes?

    Where I differ with S.P. is that I think critics own less responsibility for the “it-ain’t-cool-to-think-you’re-cool” campaign than many artists and artistic directors themselves.
    60; Then again, I have innate issues with ceding any undue influence to a questionable and ever shrinking handful of opinion mongers.  Certainly no one can deny that this self-defeating predisposition against self-promotion runs deep and wide through Pacific Northwest culture.  Its origins are beyond my East Coast ken or caring to explicate, but suffice it to say, in the theatre at least, we can and will change it.

    Chicago, New York and London never miss a chance to promote their respective scenes.  They not only “worry” about it.  They spend money on it.  Lots and lots of money to make sure their theatre districts keep drawing tourists and locals alike, to the playhouses themselves and to all the businesses that depend on them: the restaurants, bars, souvenir shops, and so on and on.  We want, in a few short years, to be able to go to our mayor, now newly elected, and say, “Seattle is now a world class theatre city.  We said it would be so.  We worked at it and made it so.  Everybody who lives here and everybody in the greater American theater community knows it.  Now kindly spend some of that money and prestige we have earned this city back on us.”

    As I inveigh against self-defeating specificity, let me be specific about one thing.  I am not asking that we benchmark ourselves against New York or London or Chicago.  Playing a toy replica-scale, inferiority complex-driven version of their game gets us nowhere.  Our smallness and uniqueness and, yes, even our geographic remoteness can work just as strongly for us as against.  You can get your arms around the Seattle theatre scene.  You can, if you work hard enough and long enough, confidently claim to know all, or almost all, of the players.  A small, nimble, semi-quarantined community such as ours can make its own unique claims on world class.  We can, if we want, be doing work that no one anywhere else could possibly do.

    We are show people.  We can claim to be anything we want to be.  The more outrageous and untenable, the better, so long as we ultimately back it up through sheer creative brilliance.  We are not obliged to subscribe to any preordained corporatized benchmark.  The audience is our only arbiter.  So long as we give them what they want, or better– what they did not even realize they wanted until we made them want it in the first place– we are doing our jobs superbly.  We should stake our claim, without irony or arrogance, to becoming a world class theatre community, and when, and only when, we convince our audiences, then world class is what we will be.  Because we say so.

    ****

    *I no longer allow anonymous comments on my blog.  As I wrote when the first one was posted: 

    I know it’s considered the custom of the internet country to post anonymously, but there is no tradition of it in the theatre. In the world of live performance, one says one’s words in public and stands by them with their body. So as a rule I won’t be accepting any more anonymous posts. Stand and deliver, people!

    Many of the quotes I have included in this essay came from the 2009 Rain City Projects Survey, which, as a member of the RCP Board, I helped to design and distribute, and then analyze the returning data.  The results were made public in August of 2009 and a more detailed report is available at RCP’s Facebook page:  http://www.facebook.com/home.php#/notes/rain-city-projects/the-rain-city-projects-survey-results-are-in/123960970745

    Because I am an unrepentant data geek, and because this essay does not have any other pictures let me share one of the results graphs here.  You can draw your own conclusions, but clearly a majority of the Northwest theatre community currently believes Seattle is a good but not great theatre town.  Its rating as a new play community is significantly less high.  I think these are connected.  Once we get better at developing and disseminating strong locally grown plays, our stock as a theatre town will rise to “world class.”  That is a data gauge needle that I can get behind trying push.