Just Wrought

Recovering playwright, once won a STRANGER Genius Award for theater. Now writing a bloated novel about… G-d help me! Theatre.

Tag: Publicity Managers

  • Who should go to the OUTRAGEOUS FORTUNE Discussion? Anyone Who Has a Full-Time Permanent Job at a Seattle Regional Theater

    Who should go to the OUTRAGEOUS FORTUNE Discussion? Anyone Who Has a Full-Time Permanent Job at a Seattle Regional Theater

    Hypothetical: if my actions made it plain to you that I neither knew nor cared that you existed, would it be rude, or perhaps just presumptuous, for me then to insist that you care deeply if I died? Or would it just be weird?

    Essentially this is the position that Seattle’s regional theaters put me and every single one of my local but nationally known playwrighting colleagues. “You have to understand,” say good friends of mine working at the Big Houses. “We are simply trying to survive here. Surely, you don’t want to see us go out of business. Surely that wouldn’t help your career as a playwright.”

    Surely not.

    Let me state categorically that I do not want to see any of Seattle’s Big Houses go out of business. (My play Louis Slotin Sonata was the Empty Space’s last production before being killed by its board, so I have a deep and personal understanding of the pain such an irrevocable loss can inflict.) Let me state further that I understand that such a catastrophe would surely not help my career as playwright. Here’s the problem. Would it hurt?

    Probably not.

    If I have seemed at times radical or outrageous in my banging on the Big Houses, let me assure you, gentle reader, that among my nationally known local playwright colleagues I am, in fact, a moderate voice.  Allow me to introduce to you, if you do not already know him (and sadly I fear that the artistic leaders at all of the Seattle’s Big Houses suffer from this specific ignorance), Louis Broome, author of the Ovation Award-winning Texarkana Waltz.

    This is from his recent blog reviewing Outrageous Fortune.

    If the tax-exempt laws that have sickened theater were repealed, the very next day almost all of the theaters would shut down and a bunch of administrators would be out of work. The players – the actors, playwrights, designers and directors, who were already out of work most of the time anyway – would no longer have the theaters to blame for their sorry state. They would have to either give up the theater and get day jobs, or figure out a way to make theater pay the rent.

    I love Louis. I love that he is part of this conversation. I see a lot of holes in Louis’s broader manifesto, i.e. all theatre must be for profit. But I am not prepared to wager he will not fill them in time and with cunning. I am dubious of and vaguely bored with his calls for revolution. But I half-wonder if this is not just my own personal aversion to that word. Others, younger and less jaded, will not necessarily share this particular semantic qualm. Louis stands as a healthy reminder, for anyone who cares to listen, of just how broken the theatre has become and just how frustrated we playwrights are with the administrative machines that have knowingly continued down a path they can see leads nowhere, all the while warning us artists not to say anything negative less we hasten their demise.

    So you see, we playwrights run a spectrum. Some care deeply and unconditionally that the Big Houses exist. Some, like Louis, could not care less. And some of us, like myself, have decided at long last to make our caring contingent on getting a little love in return. So show us you care, you happy few who make your living off this thing of ours. Show up on Monday, March 1. It will mean a lot to us. And we have long memories.

    Theatre Puget Sound hosts
    Outrageous Fortune
    March 1, 2010
    9AM – 1PM

    Detail: 9am – 10:30 Presentation by author Todd London

    Break – snacks
    10:40 – 12:00pm Q & A in large group
    Break – lunch type snacks
    12:10 – 1pm small group breakouts and report back

    Center House Theatre

    rsvp: TDFRSVP@tpsonline.org

    Theatre Development Fund, the national service organization, is convening a meeting of playwrights, artistic directors, funders, theatre managers and others in conjunction with Theatre Puget Sound at the Center House Theater in Seattle on March 1, 2010 from 9:00am-1:00pm to stimulate conversation and action to support new American play production. Tory Bailey, executive director of Theatre Development Fund, Todd London, artistic director of New Dramatists, and co-author Ben Pesner will lead the gathering, which will begin with a presentation of the results of an intensive study of new play production in America and then open out to an inclusive conversation.

    TDF has just released the book OUTRAGEOUS FORTUNE: THE LIFE AND TIMES OF THE NEW AMERICAN PLAY written by Todd London and Ben Pesner, with research consultant Zannie Giraud Voss. The book, drawing on six years of research, examines the lives and livelihoods of American playwrights today and
    the realities of new play production from the perspective of both playwrights and not-for-profit theatres. The study represents the most comprehensive field study in the history of the not-for-profit theatre to analyze new play production practices and the economics and culture of playwriting in America. Set against a backdrop of dwindling audiences for dramatic work, OUTRAGEOUS FORTUNE: THE LIFE AND TIMES OF THE NEW AMERICAN PLAY makes clear the urgent need for new conversations and practices if the American play is to flourish.

    The March 1 meeting will share the study findings and facilitate the beginning of a conversation in which participants can identify possible ways to improve conditions for the production of new American plays, community by community. We hope that a wide group of individuals from the theatre community in the Seattle area will join this conversation.

  • Who should go to the OUTRAGEOUS FORTUNE Discussion? Marketing & Publicity Managers

    I have been scanning through the minutes of the recent San Francisco discussion of Outrageous Fortune, blogged in real time here by Karen McKevitt.  There’s a lot of great stuff, but this particular nugget leapt out at me.

    [Question:]  “When a movie is produced, they market it to an audience, not the audience.  It seems if you did the former, you’d expand audiences.”

    [Answer:] “On the subject of marketing and [audience development], it describes a feeling from playwrights that theatres aren’t doing it successfully.  The theatres know this, but have fallen into a bind of subscription season.  But playwrights also say that marketing departments [don’t] want to hear from them about how to market their play, unless they’re a playwright of color.  Playwrights haven’t been part of the larger conversation about audience development.”

    Marketing and publicity managers stand at a crucial and fatally overlooked nexus of original theatrical endeavor and its potential audiences.  We need eager ambitious innovative thought leaders excelling in these roles.   (You would think that bigger theaters might be able to poach some young people who are just entering the job market having studied these disciplines and hitting the wall finding their dream position in the current depression.) 

    Publicity and marketing departments do need to be much more willing to collaborate with playwrights to brainstorm ways to reach and bring in new audiences for locally grown new plays, but perhaps more importantly, playwrights need to be equally willing to get their hands dirty doing  some bona fide promotion.  Heck, we might even deign to consider writing plays based on what audiences want instead of whatever brilliant obscure idea we have been obsessing over for a decade.  (This admonishment comes, mind you, from the guy who wrote about Frank Sinatra, the Chinese Massacre at Rocks Springs, and IBM’s existence as a corporate person all in the same over-wrought, self-indulgent and quintessentially wonderful play.)

    If you are involved in marketing , publicity or public relations for a local theater, please come on March 1 (details below, RSVP to guarantee a seat).  We need your insights.  And if do not work in those areas, but you just have brilliant ideas on how to promote theatre, please come as well, because I want to hear them.  (And possibly steal them.)

    Theatre Puget Sound hosts
    Outrageous Fortune
    March 1, 2010
    9AM – 1PM

    Detail: 9am – 10:30 Presentation by author Todd London

    Break – snacks
    10:40 – 12:00pm Q & A in large group
    Break – lunch type snacks
    12:10 – 1pm small group breakouts and report back

    Center House Theatre

    rsvp: TDFRSVP@tpsonline.org

    Theatre Development Fund, the national service organization, is convening a meeting of playwrights, artistic directors, funders, theatre managers and others in conjunction with Theatre Puget Sound at the Center House Theater in Seattle on March 1, 2010 from 9:00am-1:00pm to stimulate conversation and action to support new American play production. Tory Bailey, executive director of Theatre Development Fund, Todd London, artistic director of New Dramatists, and co-author Ben Pesner will lead the gathering, which will begin with a presentation of the results of an intensive study of new play production in America and then open out to an inclusive conversation.

    TDF has just released the book OUTRAGEOUS FORTUNE: THE LIFE AND TIMES OF THE NEW AMERICAN PLAY written by Todd London and Ben Pesner, with research consultant Zannie Giraud Voss. The book, drawing on six years of research, examines the lives and livelihoods of American playwrights today and the realities of new play production from the perspective of both playwrights and not-for-profit theatres. The study represents the most comprehensive field study in the history of the not-for-profit theatre to analyze new play production practices and the economics and culture of playwriting in America. Set against a backdrop of dwindling audiences for dramatic work, OUTRAGEOUS FORTUNE: THE LIFE AND TIMES OF THE NEW AMERICAN PLAY makes clear the urgent need for new conversations and practices if the American play is to flourish.

    The March 1 meeting will share the study findings and facilitate the beginning of a conversation in which participants can identify possible ways to improve conditions for the production of new American plays, community by community. We hope that a wide group of individuals from the theatre community in the Seattle area will join this conversation.